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Faulty marketing research that indicated mainstream consumers would react as favorably to Jones soda as the initial subculture. b A growing company that spurred an interest in high-end bottles sodas from specialty stores.
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Change your brand image d Keep the sell long and static.ĥ) Which of the following details a reason for the decline of Jones Soda? a The new CEO, Steve Jones, didn't understand the true appeal that first made Jones Soda a success. b Show that you are authentic and that you give back. > ENG US 4:03 PM Ģ) According to Nielsen findings, which overlooked group should Jones Soda target next if it is looking to increase its revenues? a Baby Boomers b Generation Y (Millennials) Generation X С d Generation Zģ) When Peter van Stolk started selling his soda to young hip kids at skate shops and comic book stores, he was focusing his marketing efforts toward which of the following? A subculture a b An ethnic culture A host culture C d Senior marketĤ) If Jones Soda was a brand new company now and wanted to target Millennials (Generation Y), which of the following rules would work best for the company? a Show them you know what is best and preach your core values. Transcribed image text: 1) Which of the following does not represent Jones Soda's attempt to recapture its counterculture authenticity and market share? a Using Dungeons and Dragons images on its sodas b Creating a line of Magic the Gathering themed bottles Partnering with Dark Horse comics to release limited runs с d Trying to become the official drink of Seattle school systems E5 (2 completed) Next cyanl.